- Social media can reduce a SME’s overall marketing costs
Social networks are a cost-effective way to get SME’s like Us in front of both Our current Clients as well as prospective Clients;
- Offer better customer service
One of the first places people go to voice their comments, give feedback, raise concerns, and questions is Facebook &/or Twitter. You can quickly answer customers in a public format that lets other customers see the quality of your customer service;
- Create a voice
Social media is a great way to display Our business’s personality, we can do so by sharing behind-the-scene information about Our team, values, workspace, life, interests and more. Remember, we don’t always want to have a sales tone! When you humanize your small business in this way, it makes it easier for consumers to connect with you and develop loyalty;
If we are not active on the various social media platforms out there, customers may forget we exist and begin communicating with Our competitors. We should be posting several times a week on the various platforms (which we do well) where Our audience is present to remind them of Our business.
We must Remember fish where the fish are!